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BROOKFIELD RESIDENTIAL / COMMUNITY OF SETON
ROLE | CREATIVE DIRECTOR, COPYWRITER
Seton, the urban pulse in the heart of the south of Calgary, needed a comprehensive, multi-year advertising plan to help transition this community from commercial development to residential development. Beginning with a whisper campaign to help create and drive awareness, this multi-layered plan eventually included brand refresh and development, signage program, community pathing program, custom app development, sales centre design, targeted advertising program, interactive social media campaign and event launch.
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