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MCSWEENEY'S BEEF JERKY

ROLE | ART DIRECTOR

 

Proposed Re-Design for McSweeney's Beef Jerky Packaging.

 

In an overcrowded marketplace, McSweeney's wanted a packaging re-desing that helped their premium brand stand out from competitors. We proposed moving from glossy plastic to a matte finish package, and utilising a much cleaner look to speak to both brand quality and help McSweeney's stand out on the store shelf.
 

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