MCSWEENEY'S BEEF JERKY
ROLE | ART DIRECTOR
Proposed Re-Design for McSweeney's Beef Jerky Packaging.
In an overcrowded marketplace, McSweeney's wanted a packaging re-desing that helped their premium brand stand out from competitors. We proposed moving from glossy plastic to a matte finish package, and utilising a much cleaner look to speak to both brand quality and help McSweeney's stand out on the store shelf.