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EXCEL HOMES BRAND REFRESH

ROLE | CREATIVE DIRECTOR

 

WHAT WE DID: 

DISCOVERY SESSION

BRAND EVOLUTION

BRAND COLLATERAL

CAMPAIGN DEVELOPMENT

WEBSITE DESIGN & DEVELOPMENT

 

Our agency was tasked with evolving the Excel Homes brand to better embody their renewed commitment to simplicity and transparency. We wanted to leverage the existing brand equity, while elevating the brand to prepare for growth and future initiatives.

 

We began with a collaborative discovery session with key stakeholders from Excel Homes to uncover insights about the brand and ensure the company was aligned with how they wanted to move forward. We unpacked the existing brand and redefined their brand story, positioning and visual identity. The clean, friendly and approachable new brand was then woven throughout the reimagined collateral, a brand campaign reintroducing Excel Homes to the market, and a fresh new website.