MADISON AVENUE GROUP
ROLE | CREATIVE DIRECTOR
Madison Avenue Group is a family-owned business that builds homes in many of Canada’s finest urban and rural communities throughout Alberta, British Columbia and Saskatchewan. As such, they needed an innovative brand that reflected the solid foundation of their company while also conveying their unique approach – that they were a family business, built on trust.
After the successful launch of their new brand, Madison Avenue Group required an engaging web presence to communicate their solidified brand promise, provide information about current and upcoming projects, and seamlessly integrate project brands into the corporate parent brand. The site was intentionally designed to be expandable and scalable as new projects are launched.