ROLE | ART DIRECTOR, COPYWRITER

 

Cobs bread has a really high quality product, and a lot of great community initiatives, but they get lost in their unfocused and outdated branding.

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I wanted to celebrate Cobs involvement in their local community while conveying how incredible their bread is. I achieved this by using actual testimonials from customers in the local community and focusing on Cobs family values. I also used humor to highlight that all their bread is made fresh, on site, every day, without preservatives.

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