ROLE | ART DIRECTOR

With Covid still looming, Sport Chek's annual Mother's Day Run had to be completed virtually this year, so having a striking and cohesive brand for this year's run to drive registrations was especially important. I was tasked with creating a dynamic overall brand for this event, along with a unique graphic treatment for the logo that could be used year over year. Additionally, creating a multi-pronged media approach to ensure awareness and registrations for this event. Social media was also engaged to ensure maximum amount of shares and engagement so participants could feel like they were part of the larger event.